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    Merchant Gift Card Programs

    Frequently Asked Questions


    Features & Benefits


    Why should I choose a Gift Card solution?

    A gift card solution offers you a great opportunity to boost sales by increasing customer loyalty and enhancing your business brand. Gift cards are used like credit cards and can be loaded with any dollar amount. Consider the benefits:

    Enhance cash flow

    • Prepaid gift cards are purchased prior to customers receiving their goods and services from you.
    • You can re-invest these dollars back into your business.
    • Earn money; research shows that customers tend to spend more than the value of the gift card.

    Brand building and loyalty

    • Gift cards can be a great source of advertising for your business.
    • Gift cards are reloadable; customers often reload them and continue to use them.

    Eliminate cashback

    • Don't have to use the full balance of the card - the balance remains on the card.
    • It can be issued for returned merchandise, thereby reducing fraud.
    • Gift cards can only be activated by swiping through a POS terminal.

    Get New Customers

    • Using gift cards as presents (e.g. Birthdays, Christmas, and Weddings) is more popular than ever before.
    • Offering a gift card program can help bring new customers to your business, thereby increasing sales.

    Increase Brand Awareness

    • Gift cards customized with your business name or logo are an effective way to advertise your business and leave a lasting impression with customers.

    Simplify Operations

    • Merchant gift cards are easy for your customers to use and easy for your employees to issue and redeem, as they work similar to credit cards.


    Why should I choose an electronic gift card solution vs paper certificates?

    An electronic gift card solution provides a number of benefits over pager, such as:

    • Save money – cards can be reloaded. Paper certificates can only be used once.
    • Minimize fraud – cards are difficult to duplicate while paper certificates can be photocopied or duplicated
    • Save time and maximize efficiency - gift cards can be loaded and redeemed easily, and provide electronic reporting. Paper certificates require manual work and takes time out of your busy schedule.