CONTACT
Winter 2002
More business-boosting ideas
Business advice and suggestions for attracting customers are as close as your nearest library, computer,
or telephone.
Check out the following resources:
Books
- Guerrilla Marketing by Jay Conrad
Levinson. Levinson coined the term
“guerrilla marketing” — unconventional
marketing methods used to
get maximum results from minimal
resources.
His strategy focuses on the investment
of energy and time rather than
money.
- Jane Applegate’s Strategies for Small
Business Success. This fun, easy-to-read
book covers issues pertinent to
every business owner.
Web sites
- Industry Canada provides online calculation
and planning tools, market
research information, links, and
more, at www.strategis.ic.gc.ca.
- The Canada Business Service Centre
offers workshops and information
about government programs available
to business owners at cbsc.org.
- The Canadian Bankers Association
offers tips and tools for growing your
small business at cba.ca.
- The www.tdcanadatrust.com/
smallbusiness site features a Small Business
Resource Centre with information
on direct mail and market trends.
- The Toronto Public Library has a
great Web site for small businesses.
You can network, check business
directories, or search for articles
about running a small business. Visit
smallbizxpress.tpl.toronto.on.ca.
Organizations
- Canadian Chamber of Commerce,
www.chamber.ca (check the White
Pages for your local office).
- Canadian Association of Women
Executives and Entrepreneurs,
www.cawee.net.
- Canadian Marketing Association, www.the-cma.org.
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