Serving Diverse Customers

We serve a broad diversity of customers in more than 2,500 communities in North America. To meet these diverse needs, we provide customer service and communications in many languages:

Canada U.S.
Branches/Stores Over 60 different languages across the country, including English, French, Mandarin, Cantonese, Punjabi, Portuguese, German, Russian, Greek and Spanish English, Spanish, Mandarin and Cantonese.
ATMs English, French, Italian, Chinese, and Portuguese Albanian, Arabic, Mandarin, Traditional Chinese, English, French, German, Greek, Hindi, Italian, Korean, Polish, Portuguese, Russian and Spanish.
By Phone English, French, Cantonese, Mandarin, and over 200 languages through a translation service (including Aboriginal languages) English, Spanish, and over 100 languages through a translation service.

According to the most recent New Canadian Tracker Research, TD is a leader in serving the South Asian Canadian, Chinese Canadian and LGBT communities. To make TD more inclusive, our initiatives in 2011 included the following:

  • Advertising featuring members of diverse groups in major marketing campaigns throughout the year, including a campaign to support new Canadians from South Asian, Chinese and black communities.
  • In the U.S., our brochures are available in Spanish.
  • We included bilingual (Spanish/English) merchandising in designated bilingual stores throughout TD Bank and promoted product and brand campaigns through Hispanic media in Miami, Florida.

New and enhanced websites include:

  • a New to Canada website in English, French, Simplified Chinese and South Asian;
  • adding information in Simplified Chinese and Traditional Chinese to our Wealth Website;
  • the creation of a new Welcome Centre for new Discount Brokerage clients in four languages including Simplified and Traditional Chinese; and
  • www.tdbank.com/espanol, with bilingual information.