Promote Literacy


1.1 million

Number of children who benefitted from literacy programs supported by TD in 2011

The ability to read is often taken for granted, yet this skill is paramount to success during school years and beyond, which is why TD believes it's important to get children reading. TD's investment of $6.7 million last year supported the distribution of free books to Grade One students, children's literature awards, reading programs at libraries and National Reading Week in the U.S.

Among our new initiatives, we partnered with Montreal's Bibliothèque et Archives nationales du Québec (BAnQ) to launch TD Story Time, a program that introduces the world of reading to young newcomers to Canada. New immigrant parents bring their children aged 3-5 to hear tales read in French and in one of five other languages: Spanish, Arabic, Chinese, Haitian Creole and Romanian. Also in collaboration with BAnQ, we presented the TD National Reading Summit II, a two-day event that brought industry leaders together to explore opportunities for promoting reading in Canada.