Fully achieved
Made progress
Did not meet
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| Priority |
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Goal |
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Target |
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Rating |
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Comments |
Treat customers fairly, and provide support in tough times. |
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Improve Customer Experience Index (CEI) and Customer WOW! Index (CWI) scores. |
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- CEI: TD Canada Trust = 33
- CEI: TD Wealth Management = 10
- CWI: TD Bank = 33.7
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2012 Targets:
- TD Canada Trust: 35.1
- TD Bank: 33.7
- TD Wealth Management: 16†
- TD Insurance: 11†
† Due to an adjustment in composite weighting, the 2012 targets are not comparable to previous years reported results.
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Resolve customer complaints fairly and quickly. |
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- Reduce number of complaints referred to the Ombudsman for Banking Services and Investments (OBSI).
- Resolve 80% of customer complaints within three days (U.S.)
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- 25% reduction achieved for OBSI
- 97% resolution achieved
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Support Canadian customers through TD Helps. |
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- Offer TD Helps as a permanent part of how we do business.
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- 46,235 customers were granted TD Helps financing options
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Be the bank of choice for diverse communities. |
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Improve the accessibility of our customer facing locations and the products and services we offer. |
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- Assess our universal design review research and customer service legislation to continue to make TD accessible to all customers.
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- Work is ongoing. In 2011 we enhanced the accessibility features of TD’s online services.
- We developed training to increase employees’ comfort level when serving customers with disabilities.
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Be recognized as the bank of choice by diverse communities. |
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- Maintain leadership position as the bank of choice for new immigrant, South Asian, Chinese, black and LGBT communities.
- Ensure these groups are well represented in images used in TD’s marketing communications.
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- According to latest research studies, TD is positioned as a leader in many diverse communities.
- TD’s marketing materials continued to reflect the diverse populations we serve.
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Be an environmental leader. |
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Create new products and drive innovation. |
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- Increase market share on financing for renewable energy products.
- Enhance green features of existing product offerings.
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- 235% increase in financing for clean technology projects since 2010.
- In Canada, car loans and insurance products expanded to include electric vehicles. In the U.S. online statement accounts grew from 0.5 million to 1.2 million in one year.
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Be recognized as an environmentally-responsible bank by customers. |
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- Enhance environmental initiatives related to customer events, such as branch openings and community sponsorships.
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- Sponsored the TD Energy Fair to raise consumer awareness. E-waste recycling offered at new branch openings in Canada.
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Engage employees and the community |
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- Support community-based environmental projects that promote environmental education, energy conservation and biodiversity.
- Develop performance measures and track levels of employee engagement on environmental topics.
- Launch Green Teams in the U.S. operation
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- TD Tree Days expanded to U.S. and U.K.
- In Canada and the U.S., we launched “Environment 101” online training and “TD green nation” to encourage employees to pledge and complete green acts.
- Developed employee engagement strategy for the U.S., which includes a network of employees connected through TD’s social media platform. A Green Team pilot is planned for 2012.
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Continuously improve our environmental footprint. |
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Reduce energy use and carbon emissions. |
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- Reduce GHG emissions by 5% relative to 2006 baseline, by reducing energy use.
- Develop energy and carbon management metrics and targets.
- Maintain TD’s carbon neutral status.
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n/a


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- 2006 baseline is no longer applicable due to growth in TD’s operation. New targets have been set.
- To reduce TD’s carbon emissions by 1 metric tonne per employee by 2015. (See here for details.)
- TD’s carbon neutral statement will be available online in April 2012.
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Improve our environmental management. |
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- Implement an Environmental Management Information System (EMIS).
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- Phase 1 implemented completed with the set up and capture of historical environmental data. Using EMIS as the primary system for gathering environmental data will begin in 2012.
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Reduce waste. |
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- Improve recycling rate of non-paper waste in U.S. above 58%.
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n/a
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- New targets are currently being reported with comprehensive tracking through the EMIS.
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Reduce paper. |
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- Reduce our annual paper usage by 5% relative to 2009.
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n/a
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New targets have been set:
- Reduce our overall paper consumption by 20% by 2015 relative to a 2010 baseline.
- TD will be paper-neutral by the end of 2012. (See here for details)
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Green our buildings. |
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- Implement green building standards in our U.S. operation.
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- With the opening of a net-zero store in Florida (new build) and the retrofit of a branch in London, Ontario (existing building) we have applied key learnings into our green building standards across North America.
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- Develop plan for facilities gained through acquisitions.
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- We developed a 5-year enterprise real estate plan which included steps for new acquisitions. Implementation will carry on through 2012.
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Manage the social and environmental risks of our lending and investment products. |
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Identify and assess risks. |
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- Reduce financing risk through active management of environmental risk.
- Track the number of financing deals referred to TD Environment for review.
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n/a
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- Implementation of TD’s Environmental and Social Risk Policy for Non-Retail Credit Business Lines will be completed in 2012 with adoption in the U.S.
- We did not find this to be a useful metric. See here for an explanation.
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Engage with key stakeholders. |
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- Continue open-door policy.
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Build a fair, diverse and inclusive workplace that reflects the communities we serve. |
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Deliver a diverse and inclusive workplace that supports existing employees and attracts new employees. |
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- Expand mentoring and networking programs to diverse groups and their allies.
- Continue to integrate diversity and inclusion focus into recruitment, resource planning, performance management, and personal career management.
- Increase employee representation for each area of focus.
- Complete the 2011 TD Diversity Inclusiveness Survey
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- Over 6,000 employees participate in networks. Over 50 networking events held in 2011.
- Work is ongoing. See Diversity Recruitment for a description of programs and initiatives.
- Slight increase in representation of visible minorities in leadership, women in leadership and people with disabilities. Slight decrease in overall representation of Aboriginal Peoples.
- 89% of employees surveyed agreed that TD was an inclusive workplace.
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Attract and retain great people and create opportunities for continued development. |
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Develop great people and teams for the future. |
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- Increase employee engagement score (EEI).
- Improve employee retention.
- Launch diversity and inclusion training for all employees in North America.
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- 2011 EEI results increased. Overall improvement on all 22 questions in the TD Pulse survey.
- Slight improvement in U.S retention and a marginal decrease in Canadian retention.
- Over 24,000 employees have completed the course so far.
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Enhance our global recruitment capabilities. |
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- Launch an enhanced global service recognition program in 2011.
- Continue targeted recruitment efforts to diverse groups.
- Ensure appropriate tools are in place to support recruitment efforts from diverse groups.
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- Employees can opt to receive TD shares at significant milestones.
- Participated in many forums. See Diversity Recruitment for details.
- Added ASL/LSQ capabilities to td.com/careers. Continued to support TRIEC Mentoring program and the Career Bridge and Career Edge programs.
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Contribute to the economic and social development of the diverse communities we serve. |
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Make a positive impact in our communities. |
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- Maintain our charitable giving at or above standards such as the Imagine Canada target and the Giving USA Foundation target.
- Grow the number of volunteering opportunities available to employees.
- Increase participation in our Employee Grants Program (Canada) and our Employee Volunteer Donation Program (U.S.)
- Implement an employee volunteer management system in Canada and U.S.
- Increase support of financial literacy programs and initiatives particularly for low- to moderate-income communities (U.S.)
- Develop an environmental program with a national non-profit partner (U.S.)
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- Achieved 1.3% in Canada (Imagine Canada target is 1%). Achieved 0.95% in U.S. (Giving USA Foundation target is 1%).
- We saw a moderate increase in volunteer opportunities through our existing program.
- Participation decreased due to reduced program promotion with the launch of our TD employee volunteer management system in 2012.
- In progress. Launch scheduled for 2012.
- 14% increase in financial literacy programs offered in U.S.
- TD Tree Days was set up in collaboration with Alliance for Community Trees (ACTrees).
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Maintain support for entrepreneurs and small business. |
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- Continue to participate in the federal government’s Canada Small Business Financing Act Loan Program and the Canadian Agricultural Loans Act Program.
- Continue to participate in the Agriculture and Agri-Food Canada AgriInvest Program, a government sponsored investment account.
- Continue to advise customers during tough times
- Continue to provide renewable energy financing.
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- More than $164 million funded.
- More than $113 million funded.
- In 2011, we continued to offer TD Helps financing options for small business customers.
- $32 million provided to small businesses and commercial operations in renewable energy financing.
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Be transparent about the way we conduct our business. |
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Continue to report on TD’s conduct and compliance. |
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- Continue reporting the total number of legal actions for anti-competitive behaviour, anti-trust and monopoly practices.
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- No significant incidents reported in 2011.
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- Continue reporting the total number of incidents of non-compliance with regulations and voluntary codes and any significant fines.
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- One incident reported in connection with voluntary marketing codes in Canada. We will explore expanding reporting scope in 2012.
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Use suppliers who demonstrate socially and environmentally responsible practices. |
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Continue to report on TD’s conduct and compliance. |
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- Continue Supply Chain Working Committee meetings.
- Implement the agreed upon recommendations from the supplier diversity review.
- Continue work with our office product supplier to deliver an office product sustainability index.
- Develop metric to measure our supply chain performance against corporate responsibility criteria.
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n/a

n/a

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- Newly assigned team took over committee mandate.
- Supply Diversity Program launched in 2011.
- Program withdrawn by supplier due to its complex nature.
- The procurement sustainability project will be completed in 2012 and will provide measurement criteria moving forward.
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